Media

Types of Media Examples of Media 1. Print Media 2. Broadcast Media 3. Film Media 4. New Media

Evolution of Media History 1. Tribal Age: An Acoustic Place in History The tribal age was an acoustic place where the senses of hearing, touch, and smell were developed far and beyond the ability to visualize. Hearing and smelling provide a sense of that we cannot see, a crucial ability in the tribal age. The omnidirectional quality of sound also enhances the community. To tell a secret, we must whisper or speak directly in someone’s ear or make sure that no one else is listening. The sense of sound works against privatization. Listening to someone speak in a group is a unifying act. Everyone hears at the same time. 2. The Age of Literacy: A Visual Point of View Turning sounds into visible objects radically altered the symbolic environment. Suddenly, the eye became the heir apparent. Hearing diminished in value and quality. In McLuhan’s belief that a private, left-brain “point of view” becomes possible in a world that encourages the visual pra...